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Shop the Range

Shop Best Sellers

OUAI’s Fav’s- Our most loved products.

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Shop Shampoo & Conditioner

Find out what your strands demand from a shampoo and conditioner. It’s FOR you, not fixing you.

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Shop Treatment

Restore your hair to its virgin state with transformative, high-tech ingredients.

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Shop Styling

Best-in-class styling products built to texturize, wave, hold, hydrate and more.

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Shop Body

Products for healthy, glowing skin that feels and smells like luxury.

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Shop Fragrance

Sophisticated OUAI De Parfums inspired by the world’s most fashionable cities.

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About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."

The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

Ouai

OUAI Haircare byla založena Jen Atkinovou; profesionální kadeřnicí, která má ke svému jménu řadu celebrit klientů. OUAI se nyní pro mnohé stal kultovní volbou, přičemž produkty jako Texturizing Hair Spray, Dry Shampoo Foam a Clean Shampoo se dostávají do centra pozornosti a stávají se nezbytností v mnoha rutinách péče o vlasy.

Formulovaný bez tvrdých chemikálií a používající pouze ty nejlepší ingredience, má každý produkt stejnou božskou vůni; dokonale vytvořený tak, aby se vpil do vlasů a naplnil jej vůní, která trvá několik dní.